Post by arfanho7 on Feb 24, 2024 9:48:46 GMT
A range of different brand relationship environments are explored in the collection including online digital spaces consumer collectives global brands luxury brands branding in terrorist organizations and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings providing a full life cycle perspective.
While the first volume focused on positive relationship benefits this collection explores dysfunctional dynamics adversarial and politically charged relationships and those that are harmful to well being. Evocative constructs are leveraged including secrets betrayals anthropomorphism lying infidelity retaliation and Egypt WhatsApp Number List bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics as well as managers responsible for stewarding brands.
Publisher s link http routledge books details APRIL SUSTAINABLE EFFECTIVENESS Corporate and Integrated Reporting A Functional Perspective By Eccles Robert G. George Serafeim and Jim O Toole ABSTRACT—In this chapter we present the two primary functions of corporate reporting information and transformation and why currently isolated financial and sustainability reporting are not likely to effectively perform these functions. We describe the concept of integrated reporting and why integrated reporting could be a superior mechanism to perform these functions.
While the first volume focused on positive relationship benefits this collection explores dysfunctional dynamics adversarial and politically charged relationships and those that are harmful to well being. Evocative constructs are leveraged including secrets betrayals anthropomorphism lying infidelity retaliation and Egypt WhatsApp Number List bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics as well as managers responsible for stewarding brands.
Publisher s link http routledge books details APRIL SUSTAINABLE EFFECTIVENESS Corporate and Integrated Reporting A Functional Perspective By Eccles Robert G. George Serafeim and Jim O Toole ABSTRACT—In this chapter we present the two primary functions of corporate reporting information and transformation and why currently isolated financial and sustainability reporting are not likely to effectively perform these functions. We describe the concept of integrated reporting and why integrated reporting could be a superior mechanism to perform these functions.